Print Design
Downturn
Decay reimagined as luxury: prints drawn from seepage, rust and ruin.
Inspiration: deteriorating infrastructure
A print-based occasion-wear collection inspired by deteriorating infrastructure. It draws from elements we typically dread in our homes, such as seepage and rust; the resulting forms are raw, bold and unstructured, reflecting the beauty found in imperfection and decay.
Each piece contrasts raw imperfection with high-society opulence: a poetic dialogue between decay and luxury, time-worn grit and refined elegance.
- Category
- Occasion-wear, 21 and above
- Season
- Spring Summer 25
- Aesthetic
- A reimagining of decay and neglect as intricate prints. Fluid, distorted silhouettes blend elegance with a sense of rebellion.
- USP
- Bold, unconventional prints placed to command attention; a monochrome palette punctuated with cherry red accents.
Collection lineup
Look 01 / 06
Draped Gown
- Jute and thread · Repeat size: 7" × 7" · Sublimation
Look 02 / 06
Straight Dress
- Watercolour, torn, crushed paper · Placement size: 4' × 20" · Digital print
Look 03 / 06
Corsetted Gown
- Watercolour · Repeat size: 8" × 8" · Sublimation
Look 04 / 06
Wrap-around Gown
Realised on the form as the draped ensemble.
In the making
- Watercolour · Placement size: 28" × 15" · Digital print
Look 05 / 06
Bodycon Dress
- Watercolour, liquid glitter · Repeat size: 11" × 11" · Sublimation
Look 06 / 06
Draped Bustier & Pleated Pants
- Bleached coloured paper · Placement size: 24" · Digital print
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Light Song
Gaurav Gupta · India Couture Week 2026
